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Customizable Social Proof Widget

Published 02/18/2014 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for?

UserStats is a marketing tool that helps users encourage visitors to make online purchases. The application works around the concept of “social proof.” Most customers in the offline world are more inclined to go to a business that looks busy rather than one that looks empty. UserStats gives website owners a way to show their “social proof” and look busy on the web. The application can display interesting information that will grab visitors’ attention, including stats that show how many minutes have passed since the last order was placed, number of software downloads or subscription stats. The application claims to help boost conversion rates within days using the power of social proof.

UserStats screenshot
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What is the history and popularity of the app?

UserStats was released by OptimizationLab as the “world’s first social proof tool for web businesses.” The application has earned praise for its functionality and unique approach to improving conversion rates. It was featured on sites like KillerStartups and continues to entice website owners with the potential for a noticeable profit boost.

What are the differences to other apps?

UserStats is unique because of the service it provides. The application appears to be the only one of its kind – so far. Users can display any stat they feel will encourage visitors to become paying customers. The application’s flexibility is also appealing and allows it to work for companies and organizations in any industry. Hospitality businesses can show booking quantities, retailers can display order counts and game developers can show off the number of active players they serve to let the online world know that they are a popular choice in their industry.

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How does the web app look and feel to use?

UserStats offers a clean, modern interface that makes the user feel right at home. The design is professional but very easy to navigate, which is a good thing considering the variety of stats the application can display. Newcomers will have no trouble navigating as they set up their tracking tools and embed the UserStats widget on webpages.

How does the registration process work?

New users are required to check out the UserStats demo to create an account. After entering a URL and clicking the green “Free UserStats Demo” button near the center of the homepage, the user can preview what the application will look like. Clicking “Save Widget” will present the account creation form. Users can sign in with LinkedIn, google or choose to sign up manually. The “manual” form asks for a name, email address, organization name and password. The user is automatically logged in after creating an account.

What does it cost to use the application?

UserStats offers four subscription options to its users. The first is a free plan which includes up to 1,000 monthly impressions, unlimited stat storage, unlimited widgets and access to the responsive widget design which works on tablets and mobile devices. The Basic plan costs $18 per month and upgrades to 3,000 monthly impressions and a rate of $5 per additional 1,000 impressions. The Pro plan costs $79 per month includes up to 30,000 monthly impressions with a rate of $2 per additional 1,000 impressions. The Premium plan is the most expensive at $299 per month and includes up to 300,000 monthly impressions with a rate of $1 per additional 1,000 impressions.

Who would you recommend the application to?

UserStats is an excellent tool for anyone with a website that is used to sell or promote a product or service. Professionals, businesses and organizations can boost conversion rates and help build their reputation by showing honest, updated stats. The four subscription plans are also appealing because they cater to everyone from the low budget startup to the thriving corporation with cash to spare.

  • Improves conversion rates without an expensive marketing campaign
  • Shows visitors just how busy a website really is
  • Free and paid plans available with 30 day free trial
  • Cloud-based infrastructure can track any amount of traffic
  • Stats can be customized based on industry or purpose

UserStats video

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UserStats contact details

Telephone: (+1) 855 464-6788

UserStats pricing

FREE - Permanently free version
Cheapest plan (per month) : $18.00
Most expensive plan (per month) : $299.00




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